SECTION 1—THE BASICS OF SUCCESSFUL MARKETING
Provide yourself with the solid foundation for a powerful business strategy by getting to know as much as you can about your target audience, your competition… and yourself.
Provide yourself with the solid foundation for a powerful business strategy by getting to know as much as you can about your target audience, your competition… and yourself.
- Let’s Start with the Basics
- Time for a Marketing Check-up?
- Give Yourself a Marketing Communications Audit
- Are You Underestimating the Power of a Competitive Analysis?
- Don’t Forget Your Customers
- What’s Your Purchase Cycle?
- Who Is Your Most Important Audience?
- Your Customers: They’re Walking Gold Mines of Information
- Do You Know Who Your Best Customers Are?
- How to Find Your Perfect Customer in a Haystack of Prospects
- Understanding Your Female Audience
- It’s Not About You
- Show Them the Benefits
- Going in for the Kill
- Driving Consumers to Purchase
- Planning for Greater Success
- Don’t Throw Out the Baby with the Bath Water
- Why Advertising Campaigns Fail
- The Five Most Overlooked Mistakes in Marketing
- The Most Common Marketing Mistakes
- The Deadly Sins of Marketing
- Marketing in an Economic Downturn
SECTION 2—BRAND DEVELOPMENT
Your success depends on discovering the true essence of your company and what you can offer your customers that no one else can. This section will help you develop an identity that will position you to stand head and shoulders above your competition.
Your success depends on discovering the true essence of your company and what you can offer your customers that no one else can. This section will help you develop an identity that will position you to stand head and shoulders above your competition.
- What Is Branding and Why Is It So Important for Your Company?
- Have You Discovered Your Real Brand of Distinction?
- Don’t Fall Into the Branding Trap
- Do You Have a Great Brand Name?
- Is Your Brand Imploding?
- What’s in a Tagline?
- Five Keys to Creating a Powerful Company Tagline
SECTION 3—ADVERTISING, MESSAGING & CREATIVITY
You may offer the best product or service in the world, but if your target audience doesn’t know about it, you’re not going to do very good business. We’re going to explore proven strategies that can make the most of this important investment in your success, from what to say to how to say it to how often to say it.
You may offer the best product or service in the world, but if your target audience doesn’t know about it, you’re not going to do very good business. We’re going to explore proven strategies that can make the most of this important investment in your success, from what to say to how to say it to how often to say it.
- What Makes an Effective Ad?
- It’s All About How You Say It
- But Why?
- Six Tips to Make Your Messages Sticky
- The Ten Most Powerful Words in Advertising
- How to Elevate Your Ads from Good to Great
- If You Try to Say Everything, You Say Nothing
- Metaphorically Speaking
- Get the Most Out of Your Creative Work
- Shaking Out Those Great Ideas
- How to Master the Small Space Ad
- Is Color Worth the Cost?
- Are You Suffering from Insider’s Blind Eye?
- Why Should You Press Check?
- Are Your Customers Laughing Behind Your Back?
- Are You Getting the Response You Want?
- Are You Giving Up Too Quickly on Your Advertising?
- How Many Times Should an Ad Run Before It’s Effective?
- Smart Media Planning
- Specialized Versus Business Publications
- Harness the Power of Trade Advertising
- The ABCs of Measuring Media Effectiveness
SECTION 4—GENERATING RESULTS
Now that you have identified your target audience and what you can offer them, how best to reach them? In our digital age, direct response advertising is still one of the most powerful ways to engage your customers and potential customers. Let’s explore the best ways to get their attention and start a conversation that can blossom into a solid relationship.
Now that you have identified your target audience and what you can offer them, how best to reach them? In our digital age, direct response advertising is still one of the most powerful ways to engage your customers and potential customers. Let’s explore the best ways to get their attention and start a conversation that can blossom into a solid relationship.
- How to Design Your Marketing Materials for Maximum Results
- Seven Ways to Get Greater Results from Your Direct Response Program
- Five Ways to Turn Postcards Into Powerful Marketing Tools
- One Lump or Two?
- Using Dimensional Direct Mail to Increase Sales
- The Power of a Cover Letter
- Direct Mail in Today’s Security-Conscious Environment
- Getting the Most from Your Signage and Billboards
SECTION 5—WEBSITE STRATEGY
Your website is an essential part of your company’s marketing plan. An engaging, user-friendly website that complements your other marketing efforts will do wonders for your credibility and strengthen your brand. We’re going to give you the tools to create an effective online presence that will get you noticed.
Your website is an essential part of your company’s marketing plan. An engaging, user-friendly website that complements your other marketing efforts will do wonders for your credibility and strengthen your brand. We’re going to give you the tools to create an effective online presence that will get you noticed.
- The Internet Continues to Impact Business
- Harness the Power of Online Marketing
- Is Your Website Keeping Up (Part 1 of 2)
- Is Your Website Keeping Up (Part 2 of 2)
- Website Design
- Effective Website Eye Flow
- How Well Is Your Website Optimized?
- Want to Increase Your Website Traffic?
- How to Place Your Website Higher in Search Engine Results
- Internet Usage Patterns Can Enhance Your Results
SECTION 6—ONLINE MARKETING
The world is spending more and more time online, and email marketing provides one of the fastest-growing methods of reaching your target audience, from teens to seniors. This section will tell you all you need to know to make sure you’re taking advantage of this flexible, cost-effective vehicle.
The world is spending more and more time online, and email marketing provides one of the fastest-growing methods of reaching your target audience, from teens to seniors. This section will tell you all you need to know to make sure you’re taking advantage of this flexible, cost-effective vehicle.
- Email Marketing 101
- Email Marketing Terms You Should Know (Part 1 of 2)
- Email Marketing Terms You Should Know (Part 2 of 2)
- The ABCs of Outbound Email Marketing
- What We Can Learn from Spam
- How to Create a Successful Outbound Email Campaign
- Email Marketing – Crafting Your Subject Line
- Creating Powerful E-messaging Programs (Part 1 of 2)
- Creating Powerful E-messaging Programs (Part 2 of 2)
- Key Words to Avoid in Your Next Email
- Knowing Email Marketing Etiquette Can Create Big Results
- Word-of-Mouth Marketing 101
- The ABCs of Viral Marketing (Part 1 of 3)
- The ABCs of Viral Marketing (Part 2 of 3)
- The ABCs of Viral Marketing (Part 3 of 3)
- The Keys to Effective Paid Search Advertising
SECTION 7—TRADESHOWS, PR & OTHER STUFF
Once your marketing machine is up and running, keep the momentum going and strengthen your brand by raising your profile and making yourself a credible expert at the forefront of your industry.
Once your marketing machine is up and running, keep the momentum going and strengthen your brand by raising your profile and making yourself a credible expert at the forefront of your industry.
- Tradeshows – Are They Worth the Investment? (Part 1 of 2)
- Tradeshows – Are They Worth the Investment? (Part 2 of 2)
- Are You Satisfied with Your Tradeshow ROI?
- Maximizing Tradeshow Returns
- Want to Get Some Good PR?
- The Five Basics of Effective Newsletters
- The Seven Words or Phrases You Should Never Use in a
- Press Release
- How to Create a Winning Presentation
- Stand Up Tall On That Soap Box
- Do You Know How to Speak to the Press?
- Does Your Company Dress for Success?
- Your Product Oughta Be in Pictures
Visit Gumas.com