“Marketing Smart is a must-read, with original thinking applicable to any organization, regardless of industry or size. John Gumas makes it practical with easy-to-read marketing tips and strategies that will make an immediate impact on your organization. I trust him.”
- Art Agnos, Former Mayor, San Francisco, CA

“Marketing Smart contains more practical advice than the last ten books that I’ve read. It’s a must-read for everyone who wants to take their organization to the next level.”
- Elaine E. Ralls, PhD, President, AIR Marketing, Phoenix, AZ

“John’s all business. And Marketing Smart is just that—practical, proven solutions that have helped Challenger Brands become dominant brands.”
- Craig Barnes, President, The MBC Group, St. Louis, MO

“John Gumas is a real pro when it comes to marketing. He has a knack for keeping things simple. In Marketing Smart, John gets right to the heart of common everyday marketing and sales issues, and his tips always focus, in a practical way, on the problem that needs to be solved. For John, it is all about results.”
- Mario Alioto, Sr. VP, Director of Marketing, San Francisco Giants

“Universities highly value wisdom and sage advice, and our alumnus, John Gumas, has shared generously with us over the years. Readers of Marketing Smart can now benefit from decades of marketing savvy and community service that have distinguished Gumas’ career.”
- Robert Corrigan, President, San Francisco State University

“If you’re Google, Disney or Coke... don’t bother with this book. For the rest of us, it’s a must-read—filled with pragmatic, results-delivering insights that will prepare our brands to take on and conquer any competitor.”
- Drew McLellan, President, McLellan Marketing Group, Des Moines, IA

“A keen understanding of not just business but how to grow businesses is what John brings to the table. Regardless of your industry or position in your market, John’s refreshing and methodical approach to building your market share is a must-read for any executive.”
- Del Esparza, President, Esparza Advertising, Albuquerque, NM

“To build a successful Challenger Brand you need to get into a challenger mindset. To market a Challenger Brand you need to outthink, rather than outspend, the competition. John’s book, Marketing Smart, is what any smart David needs to out-market Goliath.”
- Andrew G. Gordon, President, Direct Impact Group, Newton, MA

“John Gumas is a world-class strategic marketer—one of the leading innovators in the business. Gumas consistently delivers breakthrough results for his clients by keeping the work collaborative, fun, leading edge and true to the strategy.”
- Leslie Milloy, VP, Dir of Marketing, S.F. Chamber of Commerce

“John Gumas sees marketing from a businessperson’s perspective.  Every tip is designed to enhance brand and increase sales. No wonder so many of his ideas resonate with business owners!”
- Susan Armstrong, President and CEO, Armstrong|Shank, Haysville, KS

“John’s ‘when you can’t outspend them, outthink them’ strategies are a lesson transcending all Challenger Brands.”
  - Chris Madsen, President, Mad 4 Marketing, Fort Lauderdale, FL

“John Gumas gets in the trenches to create a true Challenger Brand strategy so you can successfully compete in any market. All of his strategies will increase your brand awareness and bottom line. The bonus is you get to partner with a great guy.”
- Timothy J. Malsbury, President, Advertising Concepts, New York, NY